Union Bikes

Saso Studio and I joined forces with the Dutch bike brand Union Bikes for a new urban bicycle campaign. Bored by the usual drab backgrounds in bike pics, we wanted to give our concept some oomph.

Starting from one of Unions core principles - Dutch Craftmanship - and infusing the concept with the high-end visual aesthetics seen in fashion, design, art and photography, we put the bike back where it belongs: smack-dab in the middle of Dutch city life. A real Dutch work of art!­